Development of business process automation and digitalisation systems/ Разработка систем автоматизации и цифровизации бизнес-процессов

Introduction 3
Chapter 1. Digital Transformation and Business Process Automation 6
1.1 The Role of Modern Technologies in Optimizing Business Operations and Decision-Making 6
1.2 Impact of Digitalization in Business Processes 8
1.3 Specifics of Automation and Digitalization in the Restaurant Industry 12
Chapter 2. Analysis of business process automation at Pizzapositana 17
2.1 Overview of Pizzapositana’s Business Model and Daily Operations 17
2.2 Implementation of Digital Systems: "Iiko" and "Контур Маркет" 22
2.3 Challenges in Business Process Automation and Areas for Improvement 27
Chapter 3. Strategies for Enhancing Digitalization at Pizzapositana 30
3.1 Enhancing Automation to Improve Internal Efficiency and Customer Experience 30
3.2Analysis and recommendations for using new technologies for business automation 35
3.3 Assessment of the Digital Transformation Initiative and Strategic Implementation of the SWIP Loyalty Program 41
Conclusion 45
References 48
Applications 54

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In the context of the rapid development of digital technologies and increasing competition in the market, it is becoming increasingly difficult for small and medium-sized businesses to maintain a stable position without the active implementation of modern automation and digital transformation tools. This is especially true for the restaurant industry, where high work rates, strict quality standards and growing customer expectations require constant improvement in the efficiency and speed of management decision-making.
Digitalization of business processes and the implementation of automated management systems allow organizations to respond more flexibly to changes in the external environment, improve the accuracy of accounting and control, and create a personalized approach to each client. The use of modern digital platforms significantly reduces costs, minimizes the human factor and provides management with complete and timely information for strategic planning and operational management.

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Chapter 1. Digital Transformation and Business Process Automation
1.1 The Role of Modern Technologies in Optimizing Business Operations and Decision-Making
In the context of global economic transformation and the rapid development of information technologies, the role of digital tools in modern business management has fundamentally shifted. No longer a secondary consideration, the implementation of modern digital technologies has become an essential strategic imperative for companies striving to remain competitive, resilient, and adaptive in a constantly evolving market environment.
Digital transformation encompasses not only the modernization of IT infrastructure but also the fundamental rethinking of how organizations create value, interact with customers, and organize their internal workflows. Technological tools, ranging from enterprise resource planning (ERP) systems to artificial intelligence (AI)-driven analytics platforms, are being increasingly integrated into core business processes. Their goal is to streamline operations, reduce costs, enhance productivity, and support more informed and timely decision-making.
One of the most profound advantages of digital technologies is their ability to automate routine tasks, minimizing human error and significantly increasing operational speed. In industries characterized by high volume, rapid turnover, and detailed regulation—such as food service and hospitality—this automation plays a particularly critical role. Systems such as point-of-sale (POS) platforms, inventory management software, and customer relationship management (CRM) tools allow companies to monitor and control processes in real time, providing management with comprehensive and up-to-date data for making tactical and strategic decisions.

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1. Evotor: Ресторанам и кафе: изменения в ЕГАИС с 1 марта 2024 года [Электронный ресурс] / Evotor – Электрон. дан. – Режим доступа: https://zhiza.evotor.ru/restoranam-i-kafe-izmeneniya-v-egais-s-1-marta-2024-goda/ (дата обращения: 25.05.2025).
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10. Контур.Маркет. Официальный сайт сервиса Контур.Маркет [Электронный ресурс] / Контур.Маркет – Электрон. дан. – Режим доступа: https://kontur.ru/market (дата обращения: 25.05.2025).
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